What do I do?
copywriting | editorial | tone of voice | instagram
Want something writing for your brand? I can do that. Want a lovely article or blog piece writing for your publication? I can do that too. Want some help with your brand voice or need a tone of voice playbook? I both can and will do that. Got a product and want an authentic Insta-account to show it off? Guess what - I can absolutely do that. Like the slick, 80s hotshot that I am.
Copywriting
What’s the challenge?
Maybe you don’t have the time to do it, maybe writing isn’t your thing, or maybe you need a starter on copy to inspire other work.
How I'll help
My work flexes with your needs. We’ll set requirements and a brief, then I’ll work up your copy. It could be anything from your About Us page to a press release, social media captions, brochures, magazine articles, blog posts, naming projects - if it involves writing, I’m into it.
You end up with
The copy you need, produced to your tone and requirements, neatly labelled and delivered as a Google doc.
Brand voice
What’s the challenge?
When you’re really close to your own brand, understanding how it needs to sound is hard. That’s where I come in.
How I'll help
This sort of work is my speciality. Through a process of workshopping and asking questions, I’ll refine a shedload of information into a simple, useable set of completely bespoke guidelines designed to help inspire confidence in your team and keep your tone of voice on track across all channels.
You end up with
Everything you need to get great, brand-specific copy flowing in your business. From overarching guidelines, tone of voice principles, brand personality and values, to all the nitty gritty, right down to little copywriting tips and tricks. You set the level of detail, I’ll deliver the content.
Editorial
What’s the challenge?
You need a piece penning or pitching by somebody reliable, with a point of view and experience writing for national publications like Sunday Times Style and Wallpaper.
How I'll help
I’ll write it for you. Whether you want a whizzy, list-y blog post or an in-depth thought piece for print, I’ll research it, write it and won’t be too precious about edits.
My Mastermind Specialist Subjects
Home: my Instagram account and my second book is all about home and how space-making can foster a happier life.
Mental health: I’ve written a lot about grief (in fact, my first book was all about loss). And I run Other’s Day, to help support those who find Mother’s and Father’s Day a challenge.
Fashion: I worked for a decade in fashion, so am very comfortable writing about ruffled, feathered, tailored everything.
About Me
I’m based in London, which is where I started my career in writing, working with big shiny people at big shiny companies doing big shiny things. Then, after a while I discovered that I’m a bit of a massive introvert, and that, actually, I don’t really like big shiny things. I like quiet, unassuming things that might usually fly under the radar. So now I write about those for brands, for publications, for myself. I’m on a one-woman word mission and I won’t be stopped.
13
years in the writing biz, with experience in everything from fashion, home and beauty to industrial threads and automotives
7
years running my own business, helping start-ups, one-man bands and big businesses
6
years working in-house for big brands like Net-a-Porter and Urban Outfitters
3
years building my own Insta-audience @thecrapflat, with a focus on considered design
1
book published, designed to make the hard-to-talk-about a little easier
Pricing
Fair
I’ll only ever charge you for my time and travel where necessary. It’s one of the perks of working with a freelancer over an agency
Flexible
Every project is quoted on a bespoke basis, and I can quote for a day rate or project rate, whatever works for you
Flipping great
I’ve developed a reputation for fast, accurate work, which means I’m able to make your budget go a little further
Instagram & Pinterest
Want to get your products in front of more people?
You can find me over on Instagram and Pinterest, sharing the brands and pieces that I love with over 30k people. If you’re looking to promote your brand, or if I can help you work out how to speak to people running accounts like mine, let’s talk.