British Council

copywriting | blog | social media | strategy | interview | live content

The brief: the British Council were looking for support with their International Fashion Showcase (IFS), in which hoards of emerging fashion designers from all over the world would come to London to showcase their work.

The idea: with my years of experience creating content live at fashion shows, I was able to help the team to strategise for this event. As well as writing blog copy, I interviewed every single designer and was on-site at the event every day to create content on the fly.