Cura London

copywriting | web copy | tone of voice | brand copy

The brief: Cura London are a group of talented chefs who were embarking on their next culinary adventure with a catering business. The wanted web and brand copy in a tone of voice that felt true to their food principles of relaxed, sustainable cuisine done really bloody well.

The idea: I workshopped with Rich, the founder, to discover the brand’s needs, and worked with their web designer to pull together effective, concise copy for their website.