Linx Agency

web copy | copywriting | tone of voice | startup

The brief: gaming aficionados Linx were just about to launch their business, connecting gaming writers, models and creators to the industry. They asked me to take what they do and distill it into simple, effective web copy.

The idea: this project was about communicating a genuine passion for gaming and connectivity, pairing that with the kind of expert industry-insider tone that this fledgling business needed to succeed. And it worked. To this day they’re growing, connecting and making good stuff happen.