Nkoda

tone of voice | brand values | copywriting | workshopping

The brief: sheet music startup nkoda is an app making it easy and affordable for people everywhere to license sheet music on subscription. With some of the music industry’s biggest names in their management team, this project was about streamlining the many voices in the room and identifying a single, clear tone of voice to be used across all brand copy.

The idea: this project involved workshopping with a large number of very senior people in the room, then working to develop tone of voice guidelines and a brand bible. It’s always fascinating to work with people having bold new ideas in tech, and it was great to find a way to tread both the creative and scientific tones that the project required.

Please note: all my brand work is under NDA, so what you see below is a small snippet of the full guide