Quintessence Fragrances

copywriting | brand voice | b2b

The brief: fragrance-makers Quintessence needed a new tone of voice that walked the line between the creative aspects of scent and the really scientific processes behind the brand’s work. This would then be used to write brand copy for use across their website and marketing.

The idea: often it’s in being an outsider that you end up asking the right questions. With little knowledge of the fragrance world, I held an in-person half-day workshop with their senior management, working out who their customers were and what their copy needed to do. Based on that I was able to pinpoint five tonal pillars that communicated the passion of the team with the staunchly regulated work they did. The tone was set into guidelines which were used to write new brand copy.

Please note: all my brand work is under NDA, so what you see below is a small snippet of the full guide