Ren Skincare

copywriting | web copy | blog

The brief: clean skincare maestros Ren brought me in to pen copy for a couple of their new ranges. Tasked with writing all copy, from homepage to blog, I had to find ways to talk up the products in a way that appealed to their skincare-savvy customers.

The idea: this was about relating products to the lived experiences of the people who used them. Taking skincare off the pedestal and communicating benefits in ways our readers could understand and get on board with.