Retoucherie

copywriting | website | small business

The brief: Retoucherie are a two-person small biz based in London. As EU expats, the founders wanted some new copy for their website that felt like it spoke in a UK voice, and was really personal to them.

The idea: they were such a lovely team of people and I really wanted that to come through in the copy, so I sent them short interviews over email to learn more about who they were, then used their natural tone to help shape the voice on their website. We landed on something informal but precise, that spoke to the way they work as retouchers. Then I added a little bit of fun and heaps of personality.