BRAND VOICE
How can you use copy to better connect with your audience? From choosing the right words to knowing how to structure each message, your tone of voice should help your team feel confident, and your brand stand out.
Trusted By...
Mullenlowe ☆
Tre Semme ☆
Deeson ☆
As a Non-Believer ☆
Aromatherapy Associates ☆
Mahabis ☆
Selfridges ☆
Trusted By... Mullenlowe ☆ Tre Semme ☆ Deeson ☆ As a Non-Believer ☆ Aromatherapy Associates ☆ Mahabis ☆ Selfridges ☆
brand copywriting Services
Get in touch to chat about your project, or browse some of the services I offer, here.
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Maybe you want to jump-start some ideas, maybe we’re kicking off a wider project - these practical and informal sessions make the most of your team’s expertise.
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Whether you’re a multinational corporation or a brand new startup, tone of voice guidelines can help develop an ownable brand voice so every word sounds like you.
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Your content, aligned across every touchpoint - bliss. Identify your brand’s themes, calendars and templates to take the question mark out of content creation.
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If you’ve got to the point of naming your brand where words no longer make sense, I can help. I’ll research what you do from different routes in, then craft ideas and stories for your company name.
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Messaging hierarchies, copywriting templates, content calendars - get the foundations in place for your content to thrive.
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Designed for peace of mind across teams - the words, phrases and emojis your brand owns (and the ones you avoid).
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Your teams deserve great copy. From HR newsletters to team apps and portals, create a content environment they feel great about.
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Need a final proof read by fresh eyes? Want to tweak the tone? Looking for quick-wins to help upgrade your existing copy? Let’s chat.
“Working with Emma was such a pleasure! The joy of working with someone who really understands our brand and goals made the process so much easier.”
-Hannah, small business owner
brand voice projects and clients
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![Brand Voice Copywriting]()
Selfridges
☆ The Challenge ☆
A social media team with strong instincts needed a brand voice and content playbook that stayed true to the parent brand, while building content-confidence, quality and creativity.
☆ My Role ☆
Workshops and one-to-ones to help surface barriers, define character, and co-create practical guidelines the whole team believed in.
☆ The Outcome ☆
A confident, cohesive voice for social - aligned with brand pillars, distinct in feed, and easier for the team to write to every day.
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![brand naming service]()
Global X-Ray Technology Group
☆ The Challenge ☆
A naming project that had stalled and needed fresh eyes. The brand needed a memorable, globally viable name capturing expertise and ambition.
☆ My Role ☆
Strategic routes, naming options, and rich stories for each candidate; trademark sense-checking across key territories.
☆ The Outcome ☆
A chosen name that signals leadership and innovation - now trademarked and shaping the group’s future identity.
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![homeware copywriting]()
David Phillips - Re:Lease
☆ The Challenge ☆
David Phillips’ new recycled rental furniture service required its own identity - credible, appealing, and rooted in audience insight.
☆ My Role ☆Naming the brand, developing messaging hierarchy, and crafting a brand narrative for the brand to roll out across platforms.
☆ The Outcome ☆Re:Lease - a name and story the business championed and continues to trade under today.
3 simple steps
3 simple steps
☆ Discover ☆
Through workshops, interviews, and your audience data, we go deep to uncover what’s already working - and what you'd like to improve.
☆ Develop ☆
I take all your expertise and put it to good work, developing routes and options for you to explore.
☆ Refine ☆
Through a series of feedback rounds, I shape your chosen direction into usable, functional content. It’s designed to build confidence both within your team, and in your brand.