Long reads
Who has the time to research and write 2000 words a week, let alone structure them in a way that makes sense to Google and ChatGPT, and is still enjoyable and useful for people? Exactly. Get an *ahem* multi-award winning blogger on the case.
Trusted By...
Ren ☆
Coats Threads ☆
Wallpaper* ☆
Birkenstock Care Essentials ☆
Deeson ☆
Trusted By... Ren ☆ Coats Threads ☆ Wallpaper* ☆ Birkenstock Care Essentials ☆ Deeson ☆
LOng-form copy Services
Get in touch to chat about your project, or browse some of the services I offer, here.
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Using your customer insight and my own hawk-like sensibilities, I’ll work to find the stories, angles, and hooks your audience wants to read.
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You give me the keywords, I’ll craft the content. With a strong understanding of structure and what-goes-where, I’ll develop ideas around your SEO requirements, weaving it all seamlessly into the garment of Great Content.
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Great press doesn’t happen by accident. Get your releases properly structured, suitably headlined, copywritten and ready to go.
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Interviews, thought leadership, opinion and brand storytelling with a clear narrative arc.
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They may be about quite-different subjects, but each of my books takes the unwieldy and complex, and works to help it feel simple.
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Align the whole team with a set of templates, from briefing to content structures for blogs, press releases, editorial and more.
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Refining your existing content for clarity, consistency, and flow.
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Got no time? I’ll rifle through your content drawers and report back with what’s working, and where there’s room for improvement.
““Emma helped us turn our in-house product expertise into a content universe that feels timeless, credible, and genuinely helpful - everything we wanted The Care Journal to be.”
-Clémence, BIRKENSTOCK Care Essentials
long-form copy projects
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![Automotive Copywriting]()
UKi Media & Events
☆ The Challenge ☆
A major automotive industry magazine needed detailed coverage from a large number of vendors ahead of a massive expo.
☆ My Role ☆
I interviewed global stakeholders, managed multiple communication streams, and delivered several multi-page features - all aligned to the magazine’s editorial style.
☆ The Outcome ☆
Accurate, engaging pre-show coverage that gave readers an early look at what to expect, strengthening relationships with exhibitors and audiences alike.
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![beauty long form copywriting]()
Birkenstock Care Essentials
☆ The Challenge ☆
The BCE team needed to establish authority in a saturated marketplace, with complex content made easy to understand for a global audience.
☆ My Role ☆
I researched, developed and wrote rich long-form SEO content, from engaging hook to final thoughts.
☆ The Outcome ☆
The blog grew from zero to hundreds of thousands of impressions, becoming a trusted resource for customers, and source of content for the brand.
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![thought leadership copywriting]()
Deeson
☆ The Challenge ☆
The talented team had deep expertise in UX and UI but limited time to share it with their growing audience of industry insiders.
☆ My Role ☆I created content plans, interviewed team members, and shaped long-form articles highlighting their insights and impact. This included work in the CEO’s voice for the brand’s blog.
☆ The Outcome ☆A consistent stream of thought leadership that showcased Deeson’s people, principles, and craft - helping position the agency as a voice of authority.
3 simple steps
3 simple steps
☆ Discover ☆
We set the brief, and I begin in-depth research with your audience and data front of mind.
☆ Develop ☆
From engaging hook to memorable conclusion, your long read takes shape. You’ll get a clear content plan or a first full draft, depending on your needs.
☆ Refine ☆
We work through rounds of feedback, leaving you with a beautifully-written document that you feel great about publishing.
Looking for really long-form?
I’ve written two non-fiction books. Each takes a big, human subject and breaks it into thoughtful, practical steps, to help readers find their own way through. Both are published by DK.
