Beyond nice words - great copywriting should bring your brand to life, helping you connect with your audience.
Website Copywriting
Trusted By...
David Phillips ☆
Renewable Capital ☆
Deeson ☆
Coats Threads ☆
Re:Lease ☆
ODD London ☆
Retoucherie ☆
Trusted By... David Phillips ☆ Renewable Capital ☆ Deeson ☆ Coats Threads ☆ Re:Lease ☆ ODD London ☆ Retoucherie ☆
Website copywriting Services
Get in touch to chat about your project, or browse some of the services I offer, here.
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I’ve written homepage copy for everybody from REN skincare to Bird & Blend.
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It’s hard to write your own brand story when you’re so close to it - I’ll find a route in that speaks to your customers.
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Beyond the benefits - let’s show your customers how you’ll positively impact their lives.
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I’ll structure and write landing pages designed to introduce new audiences to your brand. You tell me what you want to achieve, and I’ll find the words.
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Get your own stockpile of findable, readable, memorable content - the kind that the internet loves.
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Looking for scannable, easy-to-understand questions and answers about your brand? You’re in the right place.
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From the customer service content on your website to email templates and social media responses, I’ve worked with customer service teams at brands like Beauty Bay and Net-a-Porter.
“It was honestly a joy to work with Emma, she has a personal warmth that we could feel from the first email and if that isn’t the power of choosing the right words, what is!"
-Ani - Retoucherie
Website copywriting projects
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![beauty Copywriting]()
As a Non-Believer
☆ The Challenge ☆
A rigorously ethical new beauty brand needed words as bold as its vision. A brand name, tone of voice and from-scratch copy that could help them throw every rule book out of the window.
☆ My Role ☆I worked with the founder and his boundary-pushing vision, helping to develop the brand’s name and tone of voice, researching references, and writing everything from home page copy to newsletters and FAQs.
☆ The Outcome ☆The result is a site - and a voice - that feels unapologetically original. Based around literary character Holden Caulfield, every word was written to give customers an instant sense of the brand’s bold and disaffected spirit.
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![retail copywriting]()
Bicester Village
☆ The Challenge ☆
A global luxury shopping destination needed fresh website copy that matched its premium feel and felt exciting to its global visitors.
☆ My Role ☆
I wrote content across online touchpoints, from visitor pages to special membership activations. The magic sprinkle was the tone, balancing clarity with a touch of that Bicester Village magic.
☆ The Outcome ☆Used across customer touchpoints both on and offline, copy was crafted to captivate, and told BV's story of a breathlessly elegant festive season.
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![construction copywriting]()
UK Top 20 Builder
☆ The Challenge ☆
A leading construction company was splitting their online presence, with new websites launching for both corporate clients and prospective homeowners.
☆ My Role ☆I crafted web copy for both their corporate and residential sites, developing a brand voice for each that carried authority, cut through jargon, and always led with the benefit to each targeted user.
☆ The Outcome ☆At launch, their digital presence will reflect the scale of their work, staying true to the brand's heart and family-values approachability.
3 simple steps
3 simple steps
☆ Discover ☆
We start with your site goals and audience - what you need your website to do, and who you need it to reach. I listen, ask questions, and absorb the detail.
☆ Draft ☆
I shape copy that guides visitors through your site with ease - clear, ethical, and true to your brand. Every page has a job, and every line pulls its weight.
☆ Refine ☆
We review together, sharpening tone and flow until the words feel right - copy that’s ready to publish and built to last.