Your marketing copy is like a concierge for your brand. Encountered for a moment, but with the power to make people feel great, and want to come back. So let’s make sure every word in that moment really lands.
Marketing Copywriting
Trusted By...
Birkenstock Care Essentials ☆
Bird & Blend ☆
Quick Fox Labs ☆
Ren ☆
Designer Carpets ☆
ODD London ☆
Trusted By... Birkenstock Care Essentials ☆ Bird & Blend ☆ Quick Fox Labs ☆ Ren ☆ Designer Carpets ☆ ODD London ☆
MARKETING copywriting Services
Get in touch to chat about your project, or browse some of the services I offer, here.
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From internal comms to look-at-me one-liners; I’ll help craft your big ideas and the copy to carry them.
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Brochures, flyers, and decks to make key information feel like a fun little snack.
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If writing an engaging social media caption every day for the rest of your life makes you want to hide under a table, let me do it for you.
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Write it, test it, refine the funnel - I’ll write social media and Google ad copy tailored to your KPIs.
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CRM programmes, daily emails, one-off campaigns - I can help with the words, from subject line to sign-off.
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You need options? Whether it’s subject lines, social media ads or CTAs, I can draft as many versions of the same message as you need.
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Get your audience as excited as you are, with multi-platform copy designed to help them believe the hype.
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Set the tone with invites, programmes, and on-site copy to help bring every moment of your event to life.
“Wow! I have absolutely loved Emma’s work - it's going to be a game-changer for how we talk about our product."
-Phoebe, Bird & Blend
marketing copy projects
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![Paid Media Copywriting]()
Quick Fox Labs
☆ The Challenge ☆
This ethical agency needed copy for social ads and long-form landing pages.
☆ My Role ☆
I partnered with their team to write ad copy and 1,000-word+ landing pages - with A/B variants - giving their clients glorious, targeted and testable words.
☆ The Outcome ☆
Quick Fox’s copy process streamlined, with copy options for their clients to choose from, and a pool of A/B copy options to deploy quickly, as needed.
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![f&b copywriting]()
Bird & blend
☆ The Challenge ☆
Everybody’s favourite bold British B-Corp wanted marketing copy with as much personality as its tea blends - to help build efficiency and copy-confidence for the team.
☆ My Role ☆
The idea was a pick n’ mix of pre-approved campaign copy. I crafted one-liners and mid-form copy for their teams to roll out across every channel.
☆ The Outcome ☆
Campaigns that feel unmistakably Bird & Blend, carrying the brand’s warmth and wit consistently into every customer touchpoint.
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![ethical beauty copywriting]()
BIRKENSTOCK care essentials
☆ The Challenge ☆
This global name needed ongoing social copy for its Care Essentials collection - engaging, on-brand, and able to flow with various campaigns and content types.
☆ My Role ☆
I wrote - and continue to write - the brand’s monthly social content. As well as finding fresh ways to engage, copy is sensitivity-checked and crafted for a global audience.
☆ The Outcome ☆
A steady stream of posts that feel polished and purposeful, keeping the Care Essentials story alive on social.
3 simple steps
3 simple steps
☆ Discover ☆
We’ll set the direction together - a clear sense of who your audience is, and what your brand needs to say.
☆ Draft ☆
Fresh in your brand mindset, I’ll craft copy that brings your story to life for the audience out there waiting to find you.
☆ Refine ☆
Whether that means testing, iterating, or building a bank of ready-to-use lines, we’ll shape the words until they fit your brand and your goals.