Lost for Words?

Let me help.

I’m a London-based senior copywriter and Nice Person waiting to unpack my bag of words for your business. I’ve been writing for brands like yours for 16 years, across fashion, beauty, food, home, and more, with some of the country’s best-known names and agencies on my client roster.

Browse my work, drop me a message or find out the name of my dog, should that feel more your thing. If you’re looking for a woman with words, drop me a message - I’d love to hear from you.

Words At Work For...

Birkenstock Care Essentials ☆

Leo Burnett ☆

Quick Fox Labs ☆

Selfridges ☆

Bird & Blend ☆

Words At Work For... Birkenstock Care Essentials ☆ Leo Burnett ☆ Quick Fox Labs ☆ Selfridges ☆ Bird & Blend ☆

“Emma is our go-to for all things creative and copy, and is one of the most talented copywriters we have worked with. She picks up the brand she is working on quickly and always exceeds our expectations with the work she does. We would recommend her to anyone who asked.”

-Amy, Quick Fox Labs

HOW CAN I HELP?

  • Website Copywriting Service

    Copywriting for your Website

    From your most impactful homepage to your About Us, I’ll help tell your brand story in ways that matter to your customers.

  • tone of voice consultant

    Branding & Tone of Voice

    Need help naming your brand? Looking for an 80-page brand voice playbook? Or something simpler for your startup? Been there, done that, got the weirdest T-shirt.

  • Marketing, Social Media, PoS

    Seasonal brochures, brand ‘zines, Instagram captions and paid media - if it helps generate buzz about your brand, I’d love to help write it.

  • SEO Blog Writer

    Long Reads

    Going in-depth? I’ve written thought leadership pieces, SEO blog articles and magazine editorial designed to spark curiosity and conversation.

Proof in Practice

Proof in Practice

Birkenstock Care Essentials SEO Blog Article

Birkenstock Care Essentials: The Care Journal

The Challenge

The BCE team needed to establish authority in a saturated marketplace, with complex content made easy to understand for a global audience.

My Role

I researched, developed and wrote rich long-form SEO content, from engaging hook to final thoughts.

The Outcome

The blog grew from zero to hundreds of thousands of impressions, becoming a trusted resource for customers, and source of content for the brand.

all up in my space book by emma hopkinson and robyn donaldson

I also write books.

it's your loss book by emma hopkinson and robyn donaldson

LET’S TALK WORDS…