Long reads
Long-form content writing that helps to build authority and trust. I write content that rewards attention - thoughtful, well-structured, and grounded in research, so your ideas stay with your audience long after they’ve finished reading.
☆ substance ☆
Well-researched writing that goes beyond filler to truly showcase your expertise.
☆ clarity ☆
Complex ideas structured, simplified, and made transparent for your audience.
☆ Confidence ☆
save time and reduce hassle with Content you can publish, knowing it reflects your standards and values.
Long-form writing is where your values come through. This is content built to last - carefully researched, responsibly written, and ready for any audience it reaches.
Why DO ethical LONG READS matter?
LOng form copy Services
Get in touch to chat about your project, or browse some of the services I offer, here.
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Using your customer insight, I’ll work to find the stories, angles, and hooks that they want to read.
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Long-form blogs and web articles written to inform, engage, and perform over time.
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Great press doesn’t happen by accident - grab the attention your brand deserves with stand-out releases.
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Interviews, thought leadership, and brand storytelling with a clear narrative arc.
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Practical, how-to books and guides that take the complex and make it feel simple.
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Frameworks and content plans to guide in-house writers or AI tools - from article outlines to clear briefs.
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Refining your existing content for clarity, consistency, and flow.
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Got no time? I’ll rifle through your content drawers and report back with what’s working - and where there’s room for improvement.
Trusted By...
Ren ☆
Coats Threads ☆
Wallpaper* ☆
Birkenstock Care Essentials ☆
Deeson ☆
Trusted By... Ren ☆ Coats Threads ☆ Wallpaper* ☆ Birkenstock Care Essentials ☆ Deeson ☆
browse a few of my long form copy projects…
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![Automotive Copywriting]()
UKi Media & Events
☆ The Challenge ☆
A major automotive magazine needed to credible, detailed coverage ahead of one of the industry’s biggest expos.
☆ My Role ☆
I interviewed a huge number of global stakeholders, managed multiple communication streams, and delivered several multi-page features - all aligned to the magazine’s editorial style.
☆ The Outcome ☆
Accurate, engaging pre-show coverage that gave readers an early look at what to expect, strengthening relationships with exhibitors and audiences alike.
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![beauty long form copywriting]()
Birkenstock Care Essentials
☆ The Challenge ☆
BIRKENSTOCK wanted to build authority and audience share for its new beauty line, in a crowded content space.
☆ My Role ☆
Working with the in-house team on strategy, I researched, wrote, and developed a suite of long-form SEO articles with long-lasting relevance.
☆ The Outcome ☆
The blog grew from zero to hundreds of thousands of impressions, becoming both a trusted resource and a key content engine for the brand.
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![thought leadership copywriting]()
Deeson
☆ The Challenge ☆
The talented team had deep expertise in UX and UI but limited time to share it publicly.
☆ My Role ☆I created content plans, interviewed team members, and shaped long-form articles highlighting their insights and impact.
☆ The Outcome ☆A consistent stream of thought leadership that showcased Deeson’s people, principles, and craft - helping position the agency as a voice of authority.
““Emma helped us turn our in-house product expertise into a content universe that feels timeless, credible, and genuinely helpful - everything we wanted The Care Journal to be.”
-Clémence, BIRKENSTOCK Care Essentials
3 simple steps
3 simple steps
☆ Discover ☆
We set the brief, and I begin in-depth research with your audience and data front of mind.
☆ Develop ☆
From engaging hook to memorable conclusion, your long read takes shape. You’ll get a clear content plan or a first full draft, depending on your needs.
☆ Refine ☆
We work through focused feedback rounds, from light edits to deeper collaboration, until you have an annotated document you’re confident publishing.
Looking for really long-form?
I’ve written two non-fiction books. Each takes a big, human subject and breaks it into thoughtful, practical steps, to help readers find their own way through. Both are published by DK.
