Take your brand further. From inboxes to Instagram, I write words that cut through the noise, with copy that’s sharp, ethical, and effective - helping your message land across every channel.
Marketing Copywriting
☆ Clarity ☆
Messaging that lands quickly, wherever your audience finds you.
☆ CONSISTENCY ☆
A steady voice across every channel, so people know it’s you.
☆ CONNECTION ☆
Campaigns and content that hold attention and spark trust.
You can’t always control where or when people meet your brand - but you can control the words they see. Great marketing copy makes every impression count, nurturing relationships through touch points that feel consistent, ethical, and worth engaging with.
Why DOES ethical MARKETING copy matter?
MARKETING copywriting Services
Get in touch to chat about your project, or browse some of the services I offer, here.
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From internal comms to look-at-me one-liners; the big ideas and the copy to carry them.
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Brochures, flyers, and decks to make key information feel like a fun little snack.
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Posts and campaigns designed to stop them mid-scroll.
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Write it, test it, refine the funnel - social media ad copy for your KPIs.
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From subject line to sign-off, copy that keeps people opening.
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You need options? Whether it’s subject lines, social media ads or CTAs, I can draft as many versions of the same message as you need.
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Get your audience as excited as you are, with copy that informs and inspires.
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Invites, programmes, and on-site words that set the tone.
Trusted By...
Birkenstock Care Essentials ☆
Bird & Blend ☆
Quick Fox Labs ☆
Ren ☆
Designer Carpets ☆
ODD London ☆
Trusted By... Birkenstock Care Essentials ☆ Bird & Blend ☆ Quick Fox Labs ☆ Ren ☆ Designer Carpets ☆ ODD London ☆
browse a few of my marketing copy projects…
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![Paid Media Copywriting]()
Quick Fox Labs
☆ The Challenge ☆
An agency working only with good-business brands needed trusted copy support for social ads and long-form landing pages.
☆ My Role ☆
I partner with their team to write ad copy and 1,000-word+ landing pages - often in A/B variants - giving their clients glorious, targeted and testable words.
☆ The Outcome ☆
Campaigns backed by ethical brands now launch with copy built to engage and learn from, helping Quick Fox deliver stronger results for their clients.
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![f&b copywriting]()
Bird & blend
☆ The Challenge ☆
A bold British B-Corp brand wanted marketing copy with as much personality as its blends - to help build efficiency and copy-confidence into its growing marketing presence.
☆ My Role ☆
I craft one-liners and mid-form campaign copy, full of character, that their team can roll out across every channel.
☆ The Outcome ☆
Campaigns that feel unmistakably Bird & Blend, carrying the brand’s warmth and wit into every customer touchpoint.
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![ethical beauty copywriting]()
BIRKENSTOCK care essentials
☆ The Challenge ☆
This global name needed ongoing social copy for its Care Essentials line - engaging, on-brand, and consistent month after month.
☆ My Role ☆
After working with the team to build tone and brand content, I now write their monthly social content, balancing the Birkenstock voice with fresh takes on their messaging.
☆ The Outcome ☆
A steady stream of posts that feel polished and purposeful, keeping the Care Essentials story alive on social.
“Wow! I have absolutely loved Emma’s work - it's going to be a game-changer for how we talk about our product."
-Phoebe, Bird & Blend
3 simple steps
3 simple steps
☆ Discover ☆
We’ll set the direction together - a clear sense of who your audience is, and what your brand needs to say.
☆ Draft ☆
Fresh in your brand mindset, I’ll craft copy that brings your story to life for the audience out there waiting to find you.
☆ Refine ☆
Whether that means testing, iterating, or building a bank of ready-to-use lines, we’ll shape the words until they fit your brand and your goals.