BRAND VOICE
A memorable, ownable brand voice can be the difference between your message stumbling or landing. I’ll help you define how you sound across every channel, with useable guidelines, example copy, and structures to follow.
A tone of voice built around your values helps to make every message feel trustworthy, and recognisably yours. Beyond helping you stand out, a consistently ethical brand voice should welcome your audience in with honesty, speaking to their specific interests and needs.
Why DOES ethical BRAND VOICE matter?
☆ CONSISTENCY ☆
Reduce the risk of miscommunication, and keep every message aligned across every touch point.
☆ CREDIBILITY ☆
a way with words that your community can recognise and trust - building faith in you as you grow.
☆ CHARACTER ☆
A voice that cuts through the sameness - making sure your brand is remembered for all the right reasons.
brand voice Services
Get in touch to chat about your project, or browse some of the services I offer, here.
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Informal, practical sessions with you and your team, to build guidelines that work at every level.
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A clear, usable framework for every channel and every team.
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Your content, aligned across every touchpoint - bliss.
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I’ll research your brand and values to generate options and ideas for your company name.
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Core truths, proof points, and value statements for your business to anchor to.
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Designed for peace of mind across teams - the words or phrases you own (and the ones you avoid).
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Simple guidance so new writers hit the ground running.
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Line-by-line edits to sharpen tone in key documents.
Trusted By...
Mullenlowe ☆
Tre Semme ☆
Deeson ☆
As a Non-Believer ☆
Aromatherapy Associates ☆
Mahabis ☆
Selfridges ☆
Trusted By... Mullenlowe ☆ Tre Semme ☆ Deeson ☆ As a Non-Believer ☆ Aromatherapy Associates ☆ Mahabis ☆ Selfridges ☆
browse a few of my brand voice projects…
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![Brand Voice Copywriting]()
Selfridges
☆ The Challenge ☆
A social media team with strong instincts needed a brand voice and content playbook that stayed true to the parent brand, while building content-confidence, quality and creativity.
☆ My Role ☆
Workshops and one-to-ones to help surface barriers, define character, and co-create practical guidelines the whole team believed in.
☆ The Outcome ☆
A confident, cohesive voice for social - aligned with brand pillars, distinct in feed, and easier for the team to write to every day.
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![brand naming service]()
Global X-Ray Technology Group
☆ The Challenge ☆
A naming project that had stalled and needed fresh eyes. The brand needed a memorable, globally viable name capturing expertise and ambition.
☆ My Role ☆
Strategic routes, naming options, and rich stories for each candidate; trademark sense-checking across key territories.
☆ The Outcome ☆
A chosen name that signals leadership and innovation - now trademarked and shaping the group’s future identity.
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![homeware copywriting]()
David Phillips - Re:Lease
☆ The Challenge ☆
David Phillips’ new recycled rental furniture service required its own identity - credible, appealing, and rooted in audience insight.
☆ My Role ☆Naming the brand, developing messaging hierarchy, and crafting a brand narrative for the brand to roll out across platforms.
☆ The Outcome ☆Re:Lease - a name and story the business championed and continues to trade under today.
“Working with Emma was such a pleasure! The joy of working with someone who really understands our brand and goals made the process so much easier.”
3 simple steps
3 simple steps
☆ Discover ☆
Through workshops, interviews, and your audience data, we go deep to uncover what’s already working - and what you'd like to improve.
☆ Develop ☆
I take all your expertise and put it to good work, developing routes and options for you to explore.
☆ Refine ☆
Through a series of feedback rounds, I shape your chosen direction into usable, functional content - designed to build confidence within your team, and in your brand.